SMI Alcott is dedicated to meeting clients’ needs by providing superior consumer insights, superior service, and by communicating with objectivity and candor. We believe that each client and each project have individualized needs and deserve customized thought, objectives, design and analysis. Our research professionals provide this specialized thinking with their focus on obtaining thoughtful consumer perspectives to address the business questions and issues, both strategic and tactical.

As senior marketing research professionals are the lead contacts for your business, they are actively involved in every project from overall research objectives to design to analysis and presentation.

SMI has always valued client partnership and transparency and we have continued to instill these beliefs as key values in our company since well before partnering was mainstream or popular. We work with you to understand business objectives and how the results will be used – leading to the development of research objectives, action standards and the appropriate design. Due in part to this upfront communication, you’ll find our analyses on-target and ready-to-present, integrating consumer insights into your business decisions.