We provide counsel to advance our clients’ businesses in areas related to: Business Opportunity Identification, Brand Role/Advancement, New Product Development, Product Feature Optimization & Delivery, Retail/Trade Story Construction. We provide insight at all stages of the marketing journey, from setting the vision to successful implementation through our quantitative and qualitative tool box.
Areas of Expertise
Segmentation | Need States | Brand Equity | Perceptual Market Structure | Attitude & Usage Studies | Brand Extension/Expansion | Product Testing/Benchmarking | Positioning Evaluation | Concept/Product Fit | Concept Communication | Packaging Communication & Functionality | Line Extension/Composition/Turf | Conjoint/Discrete Choice Models
Specialty Group Expertise
Children/Teens | Hispanics | Physicians/Health Care Professionals | Home Improvement Contractors, and many more…