| Areas of Expertise: | ||
|---|---|---|
| • Segmentation | • Product Testing / Product Benchmarking | • Turf / Line Composition Positioning |
| • Need States | • Positioning | • Conjoint / Discrete Choice |
| • Brand Equity | • Concept / Product Fit | |
| • Perceptual Market Structure | • Concept Communication | |
| • Attitude & Usage Studies | • Packaging Communication & Functionality | |
| • Brand Extension / Expansion | ||
