Nichole Schroeder, Research Director


It’s impossible not to notice Nichole’s attentive thoughtfulness for both the people and information she works with. She is always finding ways to refine processes in order to save her clients time and make their lives easier. With her level-headed composure, Nichole never lets the hustle and bustle of the day’s business demands overly influence her decisions. Rather she carefully considers the business issue at hand, reflects on the available information and thinks through the lens of the consumer before forming a recommendation.

When it comes to analysis, Nichole is a critical force in delivering reports that synthesize a large amount of data into clear, concise nuggets of information. With sharp insight and a keen eye for visual aesthetics, she constructs clear, compelling reports that speak volumes in answering her client’s business needs. Nichole strives to progress thinking and bring a new dynamic to project processes, always with a “can-do” attitude.

When this new mom isn’t watching her daughter discover the world or caring for her various pets, you might find her touring wineries (she and her husband have made it to 120, to-date!) Given her thoughtful nature, Nichole is also a proponent for playing whatever little part she can to better the environment (like recycling and reusing).