When it comes to decision-making blueprints, Kelly is our expert cartographer. After training in the high-pressure arena of jury consultancy (verdict influencers and formation), she made the move to marketing research to explore a broader landscape of decision pathways.
Kelly’s love for delving below the surface and coming at situations from unexpected vantage points is a real asset in charting consumers’ needs and desires in ways that culminate opportunity-loaded, global landscapes. A real cross trainer, Kelly’s rock-solid quantitative skills are met with her passion for hands-on qualitative. She thrives on discovering the uncensored, unexpected gems that come through the facilitation of candid sharing and reflection from consumers. Above all, she never stops thinking and advancing the marketing “so whats” of her clients’ initiatives.
This So Cal girl (who studied Political Science and Communications at USC – Fight on, Trojans!) fell in love with the diversity of Chicago’s four seasons while getting her MA in Social Science from The University of Chicago. The Chicago culinary world sealed the deal for her. A lover of all things edible, Kelly takes pride in being a human Zagat guide for up-to-date eatery suggestions. Kelly complements (or enables) her foodie side with a love for running – going the distance in half and full marathons.